How to make a Small-Business Web Site

Deciding whether to do the work in-home or to look outside help is an important step in the method of developing a Web site for your small business. Depending on the task, outsourcing can be a cost-effective way to get specialized help without bringing a specialist on staff.

I found as many as half of the small businesses now in operation have no Web sites, a figure that should drive more business owners to action, especially in today's economic environment. There are many free and low-cost tools available to help build a functional Web site that helps grow your business.

When it comes to setting up your Web presence, entrepreneurs are unexpectedly lax. Depending on who you talk to, about half of small businesses do not have a Web site. Most of those will tell you that it's just too complicated, time-consuming and expensive a job to take on. With the availability of free and very low-cost drag and drop Web building tools, however, entrepreneurs have no more excuses for being off-screen.

It's getting difficult than ever for all those entrepreneurial types out there to stay ahead of the game. In a world where every money saved can be a matter of survival, it's good to know that not all parts of running your business have to break your bank account.

Staying on top of content was time consuming, coding was not possible for the technically challenged, updates were agonizing and slow, and it tended to be a job that fell behind the more important business basics -- like making sales calls, ordering supplies, managing inventory or handling your daily bookkeeping tasks. Giving a few thousand dollars for a third-party service provider to handle all the design, hosting PEER1 Managed Hosting - free firewall and SAN Backup for six months. Click to learn more. And content management for you was simply beyond available budgets.

However, procrastinating when it comes to your Web site is a big risk these days, Michael Schultz, director of marketing for Microsoft (Nasdaq: MSFT) More about Microsoft Office Live Small Business, told Tech News World. "Independent entrepreneurs wonder why they need a site, and think word of mouth is working, but I can't see how anyone can compete without being online. With everybody using search engines and social media, if you don't have a site, you're not in business."
Office Live for Small Business is a browser-based service that offers the technically and fiscally challenged of the world a set of free Web building tools that are as easy to use as editing a Word document.

Measure services and tools, such as design templates, site hosting and basic reporting are free. Businesses can also opt for a number of low-cost premium services, such as custom domain name registration, premium e-mail and e-mail marketing, keyword advertising and e-commerce services. They can also integrate other services such as PayPal for payment processing.

You can also create the account so that reports -- including graphs and pie charts -- can be sent to you via e-mail, an RSS feed or online reporting. At a time where competition is only going to get stiffer and margins thinner it's more critical than ever that you take the time to put yourself on the map. Given that even the smallest of small businesses can access free Web site building tools that take a matter of minutes to master, the 50 percent that are behind the game already might want to start rethinking their business strategy.

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